Welcome from TUKO’s Managing Director - Julia Majale!

Course curriculum

  1. Get Started & Welcome!

  2. Chapter 1: Introduction to Copywriting

  3. Bonus: Copywriting Webinar by Julia Majale

  4. Chapter 2: Mastering Tone and Style

  5. Chapter 3: Crafting a Captivating Copy

  6. Chapter 4: Analyzing Successful Copywriting Campaigns

About this course

  • 141 lessons
  • 8 hours of video content

Instructors

Rahaman Abiola

Editor-in-Chief of Legit.ng

Rahaman Abiola is an award-winning and Reuters-trained journalist and Editor-in-Chief of Legit.ng with over 8-year experience. He's a recipient of the Mile Media Award and one of the 25 journalists in Africa selected for the Kwame Karikari Fact-Checking Fellowship (2021). Abiola’s works have appeared in Punch, The Nation, Tribune, The Cable, Sahara Reporters and others.

Julia Majale

TUKO.co.ke’s Managing Director

Julia Majale is TUKO.co.ke’s Managing Director. Under her guidance, TUKO.co.ke was recognised as the best digital news platform in 2019, 2021 and ranked first among publishers with the highest followers engagement on Facebook in the country. Julia is a beneficiary of the Women in News Leadership Accelerator Programme (2021) and listed among the Top 25 Women in Digital 2021 by SOMA Awards. She has had over 10 speaking appearances across local and international summits on digital media, journalism, and leadership.

Rianette Cluley

Editor-in-Chief at Briefly.co.za

Rianette Cluley is a Managing Director and Editor-in-Chief who joined the Briefly News team in 2016. Rianette has 15 years of experience in journalism, having previously worked as a journalist and photographer for award-winning publications in the Caxton & CTP Publishers and Printers group, namely the Highway Mail, Northglen News, Queensburgh News and Witbank News. In 2023, she attended Journalism AI Academy for Small Newsrooms powered by the Google News Initiative at The London School of Economics and Political Science. . Same year, she got a certificate for completing the Reuters Introduction to Digital Journalism.

WHAT WE OFFER

*check pricing packages

  • Industry-relevant case studies

    We enhance our curriculum by integrating case studies from successful local and global campaigns, showcasing websites that generate a staggering 1 billion pageviews annually

  • Opportunity of internship

    In addition to the course, we offer a private session dedicated to the client acquisition strategies, opportunity of internship, CV consultation*, professional certificate to add to CV, Linkedin

  • Competitive salary and career opportunities

    This course can provide you with a skill set that is in demand across various industries. Earn from $700 per month

  • Community and networking opportunities

    Closed community for students to connect with each other, industry professionals, and potential clients within the local market*

  • Ongoing support

    Providing continuous support* even after the course completion, including lifetime access to updated materials and resources.

  • Practical application and portfolio

    Hands-on approach with real-world projects that allow you to build a portfolio*. This can showcase your skills to potential employers or clients in Nigeria and Kenya

Is this for you?

  • I’m a Student/Graduate who needs practical skills to enter the competitive job market

  • I’m a Content Creator/Blogger and I want to earn more, but I am not sure how to market it and create content that resonate with my audience

  • I’m a Freelancer who has been in the field for a while, but I’m not sure how to attract clients and build a strong portfolio

  • I’m a Marketing Specialist and I’m expert in my field, but I do not know how to enhance my marketing strategies and create compelling content

  • I’m in a different industry, but I want to unravel the mystery of digital marketing

Learn how to write a copy you will GET PAID for!

Enroll today

Bonus materials (Gold & Premium)

Deepen your knowledge and skills with additional course materials! Explore our curated selection of supplementary resources designed to complement your learning experience

  • Tools

    $300 value

    Lists of AI tools for visuals, interactive data visualization tools, copyright-free visual resources, the best portfolio building templates tools, experts in the industry

  • Templates & Content Plans

    $400 value

    Most effective headline formulas, content plan ideas for Instagram, Facebook, TikTok for any business, best email marketing scripts and formulas, SEO task description template and article example, pitches scripts, proposals and templates

  • Checklists

    $200 value

    Legal Compliance checklist, AI prompts for copywriting, cognitive biases and heuristics guide

FAQ

  • Who сan take this course?

    This course is designed for anyone eager to enhance their skills in persuasive writing and elevate their ability to create compelling copy. Whether you're a novice looking to break into the world of effective communication or an experienced marketer aiming to refine your techniques, our course welcomes individuals from various backgrounds. Entrepreneurs, content creators, marketing professionals, and anyone seeking to make their words resonate and drive action will find immense value in this transformative learning experience.

  • Do I get certificate after this course?

    Absolutely! Upon successful completion of the course, you will receive a certificate to validate your newfound skills and expertise.

  • What are the models of training offered in the course?

    Instructor-led pre-recorded sessions, focused 1-to-1 training (for Gold and Premium packages), self-paced E-learning, CV consultation (for Gold and Premium packages), portfolio building assistance (for Gold and Premium packages), final project (for Premium packages), interactive quizzes

  • How can I enroll for the course?

    1) Click on “Enroll Now” button. 2) Fill the necessary details to make the payment. 3) Get all the course materials to prepare for the training. 4) Join the training platform via email link

  • What will be included in the training?

    Introduction to Copywriting; Mastering Tone and Style; Сrafting a Captivating Copy; Analyzing Successful Copywriting Campaigns; Psychology of Persuasion; Social Media Copywriting; Landing Pages and UX copywriting; Email marketing; Product descriptions; SEO Copywriting Essentials; AI tools for Efficient Copywriting; Measuring and Refining Your Copy; Compliance and Legal Aspects of Copywriting; Building Your Portfolio and Brand; Client Acquisition Strategies; Building Your Network.

  • What jobs I can apply for after completing the course?

    Content Manager, Social Media Copywriter, Email Marketing Specialist, Marketing copywriter, Creative copywriter, Content Strategist, Advertising Manager, Technical Writer, SEO copywriter, Scriptwriter, UX Writer, Influencer Marketing Coordinator

  • Can the payments be done in installments?

    Unfortunately, we do not offer this option right now.

  • Is there a refund option available?

    Unfortunately, we do not offer this option right now.

  • How can I learn more about about the course?

    If you would like to know more about a course, you can mail us at [email protected].